Guerilla marketing contest!
Chillisland is a clothing brand aimed mainly at tourists but also local market. Our designs are mainly based on mauritius themes and have a humorous tone. Our
products are available in numerous selling points namely: Highlights, Grandbay – Marlon Shops, Port Louis and Curepipe (Galerie des Iles) – Willy’s sports cafe, Tamarin and Mid-Point, Flic en Flac.
The objective of this contest is to find the best guerilla tactic/ad that will generate high interest in people passing around our shops to:
- make them curious about our brand
- encourage them to enter our shops and look for our products
- or direct them towards our stand once they are inside the shop
Considerations:
MAX EFFECTIVENESS AT MINIMUM COST
PRESENT YOUR IDEA GRAPHICALLY
SPECIFY MATERIALS THAT WILL BE USED
TRY TO GIVE AN ESTIMATE OF THE COST INVOLVED
1st PRIZE: Rs2000.00
2nd PRIZE: One Funky Beach Towel
3rd PRIZE: 1 Chillisland T-shirt
For submission of proposals or get more info,
mail to: mikel(@)mixed-t-shirts.com
LAST DATE FOR SUBMISSION: 31 AUG 2008
Popularity: 5% [?]
